In the current digital environment, growing a business can feel extremely daunting.
Especially when it comes to getting your website to rank higher on search engines.
One of the most powerful online marketing tools at your disposal is a blog.
Blogging builds your company’s online presence, and it does so in a way that leads to compounding returns.
The main reasons why blog posts are effective are because of the Search Engine Optimization (SEO) boosts that blogs can provide if setup correctly.
Here are the 7 reasons blogging can kickstart your lead-generating Google listing, and why you should consider having a blog for your business or personal brand.
1. Fresh content is the lifeblood of search engines
When you publish a blog that speaks to a subject your target audience is interested in and are searching for, you give yourself a better opportunity to be found in the search results.
The ways in which people find things online are as varied as people are themselves, the more you publish, the more likely it is that you’ll be found.
This is because google will align their SEO results with the keywords in your blog posts.
So grab a coffee, and get to writing!
2. Promotes your company as a thought leader
A well-tended blog gives you a platform to promote your company’s expertise and knowledge of your industry.
When you share your insights, analysis, and even your story, you make your brand a thought leader in your space. This is key for building trust.
When you make your brand a trusted thought leader, you can also expect benefits aside from better SEO results.
Partnerships between companies emerge when reputations complement each other, which requires brand establishment individually beforehand.
This results in the marketing efforts from both companies to benefit each-other, getting you that sweet ROI that you’re looking for.
3. Cultivates customer connections
You can think of blogging as the PR for your business. When you create a post, it’s a way to communicate with your audience.
It offers a moment of glimpse into your world and, hopefully, a pot of gold at the end for you.
Every single blog post gives you the opportunity to create new leads.
When we write blogs, we always sprinkle in calls-to-action (CTAs), which is where we convert readers into new leads.
Your CTAs can prompt readers to leave their email or check out your services, and if you do this in an authentic way, this could be your next customer!
4. It’s a budget-friendly marketing strategy
When you compare SEO-optimized blog posts to some of the other marketing levers at your disposal, blogs are one of the least expensive ways to reach out to the audience you want to connect with.
No one can deny that it also takes a good chunk of time and energy to do well.
BUT when you look at the long term site traffic, potential customers, and engaged clients you bring in, the price you pay is dramatically lower compared to digital ads, social media content creation, or influencer marketing.
Also, once you have your SEO-boosting blog post on your page, it stays there, giving you higher Google rankings over the long-term.
5. Supports your social media
You can post regularly on your blog so you have a constant flow of content for your social media pages.
Every time you post on your blog, you can share the same pieces of content from your blog post on your social media channels.
Its a convenient way to have tons of content to direct more leads back to your website and boost your engagement with your social media following.
6. Showcases your company culture
Blogging gives you a channel to ‘demonstrate your company culture’ to both prospective customers and your employees.
Sharing behind the scenes content and company information gets customers to a place where they can identify more with your brand.
This is a key component in trust building with your leads, especially if your business or website is new and has yet to build a consistent stream of returning customers.
7. Gives you juicy customer insights
You can gauge what users respond to through comments on the blog, social shares and analytics.
You can use that information not just to build your content strategy in the future, but product development as well.
This feedback can also further build out the overall marketing strategy for your business as a whole.
In summary
We rank blogging in the Top 3 ways you can build out a strong digital marketing strategy for your business or personal brand.
If you’re ready to grow and seize new opportunities – today is the day you start your new blog.
At Dashing Duck Marketing, we pride ourselves on being decent writers and we help many clients run their blogs effortlessly while bringing in new customers overnight.
Blogging is for you, I promise! Let’s chat about how we can turn this dream into a reality together.
Let's grow together
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